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Why Does The Pedlar Sing?: What Creativity Really Means in Advertising
Paul Feldwick
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Why Does The Pedlar Sing?: What Creativity Really Means in Advertising
Paul Feldwick
Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today’s celebrities who launch their own multi-million dollar brands.
264 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | February 28, 2021 |
| ISBN13 | 9781800462526 |
| Publishers | Troubador Publishing |
| Pages | 264 |
| Dimensions | 233 × 156 × 23 mm · 390 g |
| Language | English |
