Writing for Public Relations and Strategic Communication - William Thompson - Books - Cognella, Inc - 9781793511881 - August 3, 2021
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Writing for Public Relations and Strategic Communication

William Thompson

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Writing for Public Relations and Strategic Communication

Equips students with the knowledge, skills, and tools they need to write persuasively. Utilizing an audience-centred perspective, the book shows how persuasive writing emerges organically after critically assessing the goals of an organisation's message in light of its intended audience.

442 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 3, 2021
ISBN13 9781793511881
Publishers Cognella, Inc
Pages 442
Dimensions 875 g
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