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Expand, Grow, Thrive Canalichio
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Expand, Grow, Thrive
Canalichio
In this call-to-arms for marketers struggling to hit their growth targets, brand licensing expert Pete Canalichio explores what needs to be done to consistently and sustainably convert consumer interest into passion, into must-have, and into must-have-more. The result is the LASSO model: a five-step process to turn good brands into global brands.
352 pages
| Médium | Knihy Book |
| Vydané | 12. februára 2018 |
| ISBN13 | 9781787437821 |
| Vydavatelia | Emerald Publishing Limited |
| Strany | 352 |
| Rozmery | 235 × 163 × 24 mm · 657 g |
| Jazyk | Angličtina |
