Innovation and Export - Manon Enjolras - Books - ISTE Ltd - 9781786306203 - December 29, 2021
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Innovation and Export

Manon Enjolras

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Innovation and Export

The concepts of innovation and export are traditionally considered in isolation, both within companies and within the support organizations dedicated to them. As a result, within this broad research field, very little academic work has focused on how to implement their relationship at an operational level. This book proposes a joint diagnostic tool for SMEs, highlighting good practices to be mastered in order to simultaneously improve innovation and export performance, in the form of a virtuous circle. Innovation and Export focuses on the integration of innovation and export into the strategic management of SMEs, for which the use of synergies is a powerful lever to overcome any difficulties in mobilizing significant resources.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 29, 2021
ISBN13 9781786306203
Publishers ISTE Ltd
Pages 192
Dimensions 449 g
Language English  

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