Customer-Led Growth: A CEO's guide to building a B2B SaaS company

Successful B2B SaaS CEOs master a powerful dynamic; the link between value to customers and revenue for their company. This book, written by someone with first hand experience, unpacks the seven principles on which a true company-wide approach to customer focus is built. Questioning many of the concepts on which B2B SaaS companies have been built, the book provides practical advice and a sprinkling of philosophy to CEOs facing the challenge of building a customer-centric, growth-focused organisation.

What people are saying about Customer-Led Growth.

"The best book on customer success I have read."
Shreesha Ramdas, General Manager, Strikedeck by Medallia

"Customer Success books just keep coming. And that's a good thing because the discipline is still young and constantly changing. David Jackson has added a gem to the collection with this insightful book. I always enjoy David's view of the world because he's actually gotten his hands dirty on this topic and is never afraid to challenge the status quo. Definitely a valuable read."
Dan Steinman, Chief Evangelist, Gainsight

If you're a SaaS CEO or Founder you need to read this book, in fact you need to read this book if you're not a SaaS CEO but you're interested in making your organisation more customer focussed! Dave injects new thinking into organisational design and value delivery as well as introducing some new, and sometimes radical thinking. This book will challenge what you think you already know!
Chris Mitchell, Chief Operating Officer, Intrado

Too many books about customer experience overpromise and underdeliver, belaboring a simple concept to fill the pages and failing to engage the reader along the way. When I heard about Dave Jackson's newest book, I knew it would be different--because Dave is different. This book is philosophical without being navel-gazy, and practical without being prosaic. If you're going to read one book on CX, read this one!
Jake Sorofman, Chief Marketing Officer, Visier

This book provides a comprehensive, principles-first overview of building a customer-first company. While the obvious audience is CEOs, anyone on the executive team will gain insight and value from this thinking to improve their org culture and design. A great read (and re-read)!
Chris Hicken, Founder and CEO, Nuffsaid

"A thought-provoking and fresh perspective with a keen focus on organizational design. If you aspire to be truly customer-focused this book is a must read."

Dave Duke, Chief Customer Officer & Co-Founder, MetaCX

In Customer-Led Growth, Dave challenges business leaders to think differently about customer centricity, dismantling commonly held assumptions about customer success and laying out a blueprint for true customer-led growth. This is a must-read for any founder or CEO who is serious about scaling sustainably and delivering true customer success.
Alex Farmer, CEO, Customer Success Excellence