David B Dykstra

Sales Rules! David B Dykstra

Sales is easy, right?
Simple? Yes. Easy? Not on your life!


I know. Six-year-old kids with lemonade stands sell.




The guy down the hall with decades of experience and hundreds of customers does too.




Yet most salespeople can't seem to get it right.




It takes time, persistence, and commitment to master the world's oldest profession.




And you must follow the Rules.




From his years of sales experience, Dave Dykstra reveals the secrets of mastering this crazy career we call Sales. Sales Rules! is the answer to the questions that salespeople don't ask:


When is it okay to take advantage of your customer?
How do I make sure everyone is happy?
Is there really a single, undeniable truth in sales?


Sales Rules! will make you a better salesperson.




It may even help you sell more!