Ivan Arthur

The Chef Executive Officer Ivan Arthur

"I enjoyed reading this book.... We need logic and magic in our lives and Ivan and Mohan have given us some magic potion here. The rational business mind that needs inspiration to address today's volatile world will draw inspiration from Ivan and Mohan's stories". -- D ShivKumar, Group President, Aditya Birla GroupThe authors share secrets of those rare CEOs who crossed the limits of the expected and bypassed the streets of competition to set their own path and boundaries. These include both celebrity CEOs and others who demonstrated the surprising scope of corporate creativity. In sharing their secrets, they have used a most unlikely metaphor that will tap your own insights in your search for big ideas; the unlikely but surprisingly fertile metaphor of the Chef. A fascinating romp through corporate creativity. A dare book for everyone from eager management student to the curious practicing CEO.