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Customer Centricity: Focus on the Right Customers for Strategic Advantage
Peter Fader
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Customer Centricity: Focus on the Right Customers for Strategic Advantage
Peter Fader
A powerful call to action, Wharton professor Peter Fader's book, Customer Centricity, upends some of our most fundamental beliefs about customer service, customer relationship management, and customer lifetime value. Fader advocates that in the world of customer centricity, there are good customers ... and then there is pretty much everybody else.
150 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | May 26, 2020 |
| ISBN13 | 9781613631447 |
| Publishers | Wharton Digital Press |
| Pages | 150 |
| Dimensions | 140 × 216 × 13 mm · 340 g |
