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The Inscrutable Shopper Stella Minihan
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The Inscrutable Shopper
Stella Minihan
Highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. This book is of particular relevance to professionals employed in marketing, retail and associated industries, who need to consider anti consumption as an influence on their target markets.
153 pages
| Médium | Knihy Paperback Book (Kniha s mäkkou väzbou a lepeným chrbtom) |
| Vydané | 06. septembra 2011 |
| ISBN13 | 9781606491713 |
| Vydavatelia | Business Expert Press |
| Strany | 153 |
| Rozmery | 153 × 228 × 9 mm · 226 g |
| Jazyk | Angličtina |
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