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Promotion Dynamics - Foundations and Trends® in Marketing
Scott A. Neslin
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Promotion Dynamics - Foundations and Trends® in Marketing
Scott A. Neslin
Presents a comprehensive overview of the various dynamic effects of promotions. To keep the discussion centred on a common theme, the authors focus in particular on the dynamic effects of price promotions (rather than non-price promotions) offered to consumers (rather than to the trade or to sales force).
108 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | November 11, 2009 |
| ISBN13 | 9781601982803 |
| Publishers | now publishers Inc |
| Pages | 108 |
| Dimensions | 157 × 234 × 6 mm · 166 g |
| Language | English |
See all of Scott A. Neslin ( e.g. Paperback Book )