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The Platinum Rule for Trade Show Mastery: The Expert Exhibitor's Guide to Profit-Producing Trade Shows and Corporate Events
Tony Alessandra
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The Platinum Rule for Trade Show Mastery: The Expert Exhibitor's Guide to Profit-Producing Trade Shows and Corporate Events
Tony Alessandra
In a few short years, the trade show and event marketplace has grown and is now considered an investment that adds to or subtracts from the bottom line. This work explains how to increase profits from trade shows even as managers deal with shrinking budgets.
217 pages, Illustrations, black and white
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | December 20, 2007 |
| ISBN13 | 9781600373299 |
| Publishers | Morgan James Publishing llc |
| Pages | 217 |
| Dimensions | 154 × 229 × 16 mm · 340 g |
| Language | English |
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