Markets of One: Creating Customer-unique Value Through Mass Customization - Harvard Business Review Book Series - B. Joseph Pine II - Books - Harvard Business Review Press - 9781578512386 - February 1, 2000
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Markets of One: Creating Customer-unique Value Through Mass Customization - Harvard Business Review Book Series

B. Joseph Pine II

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Markets of One: Creating Customer-unique Value Through Mass Customization - Harvard Business Review Book Series

A collection of ten articles that chronicle the evolution of business competition from mass markets to markets of one - in other words, from creating standardized value through mass production to creating customer-unique value through mass customization.

240 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 1, 2000
ISBN13 9781578512386
Publishers Harvard Business Review Press
Pages 240
Dimensions 157 × 243 × 25 mm   ·   530 g
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