Graphic Design Thinking: Beyond Brainstorming - Lupton Ellen - Books - Princeton Architectural Press - 9781568989792 - August 5, 2011
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Graphic Design Thinking: Beyond Brainstorming

Lupton Ellen

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Graphic Design Thinking: Beyond Brainstorming

"Graphic Design Thinking" explores a variety of techniques to stimulate fresh thinking to arrive at compelling and viable solutions. Each approach is explained with a brief narrative text followed by a variety of visual demonstrations and case studies. Lupton's hands-on, close-up approach, made famous with Thinking with Type, makes the creative process accessible to anyone and removes the myth that creativity is an in-born talent. Presents a wide range of methods applicable to any brainstorming scenario. * Techniques are grouped around the three basic phases of the design process: defining the problem, inventing ideas, and creating form * From informal strategies that are ideal for quick, seat-of-the-pants thinking, to formal research methods * Learn to approach problems through focus groups, interviewing, brand mapping, and co-design. Includes discussions with leading professional designers. Art Chantry, Ivan Chermayeff, Jessica Helfand, Steven Heller, Abbott Miller, Christoph Niemann, Paula Scher, and Martin Venezk reveal how they get ideas and overcome blocks to creativity. "Graphic Design Thinking" is directed at working designers, design students, and anyone who wants to apply inventive thought patterns to everyday creative challenges in the design process.


184 pages, 240 colour and 125 black and white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 5, 2011
ISBN13 9781568989792
Publishers Princeton Architectural Press
Pages 184
Dimensions 179 × 217 × 13 mm   ·   476 g
Language English  
Editor Lupton, Ellen