Feeding the Media Beast: Essential Rules to Reap Premier Publicity - Mark Mathis - Books - Purdue University Press - 9781557532473 - May 31, 2002
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Feeding the Media Beast: Essential Rules to Reap Premier Publicity

Mark Mathis

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Feeding the Media Beast: Essential Rules to Reap Premier Publicity

This work addresses a basic need of all CEO's, marketing directors, politicians and other leaders: ""How can I safely harness the power of the news media to send my message to the public?"". It provides the answer to this question through a powerful methodology that demystifies the media process.

240 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 31, 2002
ISBN13 9781557532473
Publishers Purdue University Press
Pages 240
Dimensions 152 × 229 × 22 mm   ·   562 g
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