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Elinor Glyn 17 October 1864 - 23 September 1943) was a British novelist and scriptwriter who specialised in romantic fiction that was considered scandalous for its time. She popularized the concept of It. Although her works are relatively tame by modern standards, she had tremendous influence on early 20th-century popular culture and perhaps on the careers of notable Hollywood stars such as Rudolph Valentino, Gloria Swanson and Clara Bow in particular. Elinor Sutherland was born on 17 October 1864 in Saint Helier, Jersey, in the Channel Islands. She was the younger daughter of Douglas Sutherland (1838-1865)