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Marketing: An Introduction
Rosalind Masterson
An easy to use tool allowing students to switch from web resources to the print text and back again, opening windows to the world of marketing through cases that are vibrant and engaged, digital links that allow students to explore topics in more detail and other media to encourage relating theory to practice.
560 pages
| Médium | Knihy Book |
| Vydané | 15. septembra 2017 |
| ISBN13 | 9781526426321 |
| Vydavatelia | SAGE Publications Ltd |
| Strany | 560 |
| Rozmery | 249 × 192 × 25 mm · 1,15 kg |
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