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Exploring the Dynamics of Consumerism in Developing Nations
Exploring the Dynamics of Consumerism in Developing Nations
Provides research on consumer behaviour in developing countries and changes in the socio-cultural dimensions of marketing. Highlighting topics such as celebrity influence, marketing malpractices, and the adoption of e-government, this publication is designed for researchers, advanced-level students, policymakers, and managers.
330 pages
| Médium | Knihy Hardcover Book (Kniha s pevnou väzbou a obalom) |
| Vydané | 11. januára 2019 |
| Pôvodný dátum vydania | 2018 |
| ISBN13 | 9781522579069 |
| Vydavatelia | IGI Global |
| Strany | 330 |
| Rozmery | 150 × 220 × 20 mm · 1,34 kg |
| Jazyk | Angličtina |
| Editor | Gbadamosi, Ayantunji |