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Leveraging Computer-Mediated Marketing Environments
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€ 242,49
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Očakávané doručenie 26. okt - 3. nov
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Leveraging Computer-Mediated Marketing Environments
Discusses the nature of heightened interaction between marketers and consumers in the evolving technological environments. Additionally, the book examines the relevant roles of online communities and emerging technologies in creating and retaining customers through effective dialogue management.
300 pages
| Médium | Knihy Hardcover Book (Kniha s pevnou väzbou a obalom) |
| Vydané | 25. januára 2019 |
| Pôvodný dátum vydania | 2018 |
| ISBN13 | 9781522573449 |
| Vydavatelia | IGI Global |
| Strany | 300 |
| Rozmery | 150 × 220 × 20 mm · 1,43 kg |
| Jazyk | Angličtina |
| Editor | Bowen, Gordon |
| Editor | Ozuem, Wilson |
