Marketing Fundamentals for Future Professionals - Bruce Robertson - Books - Cognella Academic Publishing - 9781516572984 - November 28, 2018
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Marketing Fundamentals for Future Professionals

Bruce Robertson

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Marketing Fundamentals for Future Professionals

Marketing Fundamentals for Future Professionals offers concise yet comprehensive coverage of the language and theory of marketing and shows how marketing principles can be used in both personal and professional life.

Modeled on practice-oriented handbooks, this easily adaptable text explains how marketing principles are fundamental to business and become life skills relevant to careers and relationships. Each chapter opens with an explanation of why students n

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 28, 2018
ISBN13 9781516572984
Publishers Cognella Academic Publishing
Pages 370
Dimensions 178 × 254 × 22 mm   ·   857 g
Language English  
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