Market Segmentation: Conceptual and Methodological Foundations - International Series in Quantitative Marketing - Michel Wedel - Books - Springer-Verlag New York Inc. - 9781461371045 - October 17, 2012
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Market Segmentation: Conceptual and Methodological Foundations - International Series in Quantitative Marketing Softcover reprint of the original 2nd ed. 2000 edition

Michel Wedel

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Market Segmentation: Conceptual and Methodological Foundations - International Series in Quantitative Marketing Softcover reprint of the original 2nd ed. 2000 edition

The third main section is devoted to special topics in market segmentation such as joint segmentation, segmentation using tailored interviewing and segmentation with structural equation models.

382 pages, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 17, 2012
ISBN13 9781461371045
Publishers Springer-Verlag New York Inc.
Pages 382
Dimensions 234 × 157 × 27 mm   ·   566 g
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