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Understanding Consumer Choice G. Foxall 2005 edition
Understanding Consumer Choice
G. Foxall
Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice.
280 pages, 1, black & white illustrations
| Médium | Knihy Hardcover Book (Kniha s pevnou väzbou a obalom) |
| Vydané | 11. marca 2005 |
| ISBN13 | 9781403914927 |
| Vydavatelia | Palgrave USA |
| Strany | 262 |
| Rozmery | 140 × 216 × 19 mm · 503 g |
| Jazyk | Angličtina |
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