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Creating a Brand Story: Use Psychology to Deliver a Customer-Centred Narrative
Pat Jordan
Creating a Brand Story: Use Psychology to Deliver a Customer-Centred Narrative
Pat Jordan
Use psychology to tap into your customers' inner narratives in order to create brand stories that really resonate.
232 pages
Media | Books Hardcover Book (Book with hard spine and cover) |
Released | January 3, 2025 |
ISBN13 | 9781398618848 |
Publishers | Kogan Page Ltd |
Pages | 232 |
Dimensions | 497 g (Weight (estimated)) |
Language | English |