From Marginal to Mainstream: Why Tomorrow’s Brand Growth Will Come from the Fringes - and How to Get There First - Helen Edwards - Books - Kogan Page Ltd - 9781398604315 - February 3, 2023
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From Marginal to Mainstream: Why Tomorrow’s Brand Growth Will Come from the Fringes - and How to Get There First

Helen Edwards

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From Marginal to Mainstream: Why Tomorrow’s Brand Growth Will Come from the Fringes - and How to Get There First

Understand how legacy and mainstream brands from B2B and B2C through to product and service companies can successfully harness the potential of marginal behaviours for new routes to growth.

256 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 3, 2023
ISBN13 9781398604315
Publishers Kogan Page Ltd
Pages 264
Dimensions 234 × 156 × 16 mm   ·   402 g
Language English  
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