Truth Be Told: How Authentic Marketing and Communications Wins in the Purposeful Age

John O'Brien

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Truth Be Told: How Authentic Marketing and Communications Wins in the Purposeful Age

Harness the opportunities for marketing in the age of purpose and learn why it's so important to be a 'truth teller' by creating authentic communication campaigns, generating honest content and avoiding accusations of 'purpose washing'.

288 pages

Media	Books Paperback Book (Book with soft cover and glued back)
Released	April 3, 2021
ISBN13	9781398600164
Publishers	Kogan Page Ltd
Pages	264
Dimensions	232 × 156 × 19 mm · 408 g

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