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Persuasive Imagery: A Consumer Response Perspective 1. vydanie
Persuasive Imagery: A Consumer Response Perspective
Sponsored by the Society for Consumer Psychology, this vol. synthesizes & advances existing knowledge of consumer response to visuals using an interdisciplinary perspective. For those interested in consumer psych, advertising, mktg, visual comm.
464 pages
| Médium | Knihy Paperback Book (Kniha s mäkkou väzbou a lepeným chrbtom) |
| Vydané | 07. mája 2015 |
| ISBN13 | 9781138861305 |
| Vydavatelia | Taylor & Francis Ltd |
| Strany | 464 |
| Rozmery | 150 × 220 × 10 mm · 635 g |
| Jazyk | Angličtina |
| Editor | Batra, Rajeev |
| Editor | Scott, Linda M. |