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Strong Brands, Strong Relationships Jill Avery-Susan Fournier-Michael J Breazeale 1. vydanie
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Strong Brands, Strong Relationships
Jill Avery-Susan Fournier-Michael J Breazeale
Strong Brands, Strong Relationships is a new collection of innovative research and practitioner insights which builds on the foundations of the first book, but with darker themes at its centre: an exploration of the destructive and dysfunctional aspects of our complex relationships with brands.
476 pages, 48 black & white illustrations, 16 black & white tables, 3 black & white halftones, 45 bl
| Médium | Knihy Hardcover Book (Kniha s pevnou väzbou a obalom) |
| Vydané | 17. júna 2015 |
| ISBN13 | 9781138786820 |
| Vydavatelia | Taylor & Francis Ltd |
| Strany | 436 |
| Rozmery | 164 × 242 × 38 mm · 1,02 kg |
| Jazyk | Angličtina |
| Editor | Avery, Jill (Harvard University, USA) |
| Editor | Breazeale, Michael J |
| Editor | Fournier, Susan (Boston University, USA) |
