Luxury Brand Management in Digital and Sustainable Times - Michel Chevalier - Books - John Wiley & Sons Inc - 9781119706281 - December 3, 2020
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Luxury Brand Management in Digital and Sustainable Times 4th edition

Michel Chevalier

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Luxury Brand Management in Digital and Sustainable Times 4th edition

"As the demand for management know-how among luxury firms continues to grow, more and more business schools are also offering specialized programs for managing luxury brands. This comprehensive reference book will be essential for anyone looking to pursue a career in the expansive and global industry of luxurious products and services"--

528 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 3, 2020
ISBN13 9781119706281
Publishers John Wiley & Sons Inc
Pages 544
Dimensions 240 × 161 × 37 mm   ·   912 g
Language English  
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