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Jacket Description/Flap: This proactive, practical guide is unlike any self-help book you've ever read. It's not about simple motivation or inspiration; that stuff only matters if you have a plan. Me, Inc. is designed to help you develop that plan and then execute it to perfection. It's not a generic, one-size-fits-all program, but a personalized system for improving your life and filling it with purpose, meaning, and contentment. In Me, Inc., business consultant and executive coach Scott Ventrella shows you how to achieve unlimited success by incorporating the basic principles of good business into everyday living. He starts by sharing the ten time-tested principles that guide most successful and enduring companies and shows you how to apply them to your life. Once you understand those principles, Ventrella helps you design your own custom "exceptional living plan"--much like a business plan--that will guide you on the road to an exceptional life. What if you were the CEO of a mediocre company? Would you just sit back and let the business plod along on a road to nowhere? Of course you wouldn't. Any competent CEO would get proactive and start developing and implementing a plan for success. Now think about your life. Isn't it just as important as any business?Over the course of twelve "milestones" and accompanying exercises, you'll learn what you want and why, create your custom exceptional living plan based on your ultimate goals, use that plan as an everyday guide to living, and learn how to maintain your momentum and stay on track. You'll take stock of your most important "clients," gather feedback on your actions, set goals and priorities, and implement plans for change and constant improvement. Rather than float through life, you'll take control, be your own boss, and steer You, Inc. into the black. You only lead one life, so why lead an average one? Me, Inc. will show you how to stop living by accident and start living on purpose. When you embrace your role as CEO of your own life, you'll live with enthusiasm, determination, purpose, and confidence. If you want to achieve your goals and dreams, now is the time to take charge and be the boss. Jacket Description/Back: Advance praise for Me, Inc"Ventrella takes the best practices of Fortune 500 companies and shows how you can apply them to another important venture--you! Your life deserves at least as much attention as your job does, so read this book and turn your time on Earth into a satisfying, meaningful enterprise."--Ken Blanchard, coauthor of The One Minute Manager(R) and Leading at a Higher Level"Rarely does a book so authentically capture the essence of what a true personal brand transformation is all about. Me, Inc. provides a unique approach to discovering your personal brand and making it a reality. Through Ventrella's insights and invaluable self-discovery tools, readers quickly learn that when you build your personal brand, you build a brand of value--value that eloquently translates into success throughout every facet of your life."--Laura Tessinari, Senior Partner, Director of Training, Ogilvy & Mather"The Me, Inc. program has guided me on the path to even greater personal and professional achievement and life satisfaction than I ever thought possible."--Jack Hallahan, Vice President, Advertising and Brand Partnerships, MobiTV"In all of the thirteen years since I first heard Ventrella speak on this subject, I have consistently been impressed by the value of his approach and the responses of the hundreds of students who have benefited from his structured program. With the publication of Me, Inc., Ventrella reveals to a much larger audience the way to create successful, happy lives. His students at Fordham and executive coaching clients have been applying it with excellent results for years."--James A. F. Stoner, Professor Fordham University, Graduate School of Business Administration"Me, Inc. provides a clear road map to achieving your goals and finding greater work-life balance. Ventrella's approach offers an interesting and powerful way to assume control; by managing your life's ambitions as seriously as you might a business endeavor, you can clarify your thoughts, set priorities, and turn your dreams into reality. Ventrella is a very effective coach and, like any good boss, he doesn't let you off the hook. You want to change things? Look no further."--Teri Schindler, Media Consultant, Patrick Davis PartnersBiographical Note: Scott W. Ventrella is a speaker, consultant, and Executive Vice President for SAI Global, an international consulting firm whose clients include executives from many Fortune 500 companies. He is also an Adjunct Professor at Fordham University, Graduate School of Business Administration. For more information, visit www.positivedynamics.com. Table of Contents: Introduction. Living on Purpose: Yes, You Can Have the Exceptional Life. You've Always Dreamed Of. PHASE 1: FIGURING OUT WHAT YOU WANT AND WHY YOU WANT IT. Milestone 1, Week 1. The Burning Platform: Making a case for Change. Activity: Cost of Inefficient Living (COIL). Milestone 2, Week 2. I Always Wanted to Be..." Establishing Your Platinum Standard. Activity: The Big Dig. PHASE 11: CREATING YOUR EXCEPTIONAL LIVING PLAN. Milestone 3, Week 3. What Matters Most: getting Your Priorities Straight. Activity: Priority Pyramids. Milestone 4, Week 4. Who matters Most: Incorporating Others Into Your Plan. Activity: Circles of Customers. Milestone 5, Week 5. To the Horizon and Beyond: Setting Goals and Uber-Goals. Activity: Ideal Juicing. Milestone 6, Week 6. Now You Got It: Putting It All Together. Activity: The Exceptional Living Plan. PHASE III. TURNING YOUR PLAN INTO REALITY. Milestone 7, Weeks 7-8. A Picture Is Worth a Thousand Words: Figuring Out What's Working. Activity: Picturization. Milestone 8, Weeks 9-10. Firefighting: Leaving the Crisis Zone. Activity: The Five Why's. Milestone 9, Week 11. The Art of Anticipation: Wowing Your Customers. Activity: Quick Pulse Check. Milestone 10, Weeks 12-13. Free to Be: Empowering Yourself and Others. Activity: Outsourcing. Milestone 11. Weeks 14-15. The A-Plus Player: Entering the Purpose Zone. Activity: Supercharge Me!PHASE IV. KEEPING YOUR MOMENTUM GOING. Milestone 12, Week 16. The Only Constant in Life Is Change: Embracing the Spirit of Continuous Improvement. Activity: This Is Your Life. Epilogue: Would You Follow You?: Being a leader. Acknowledgments. Publisher Marketing: Advance praise for Me, Inc "Ventrella takes the best practices of Fortune 500 companies and shows how you can apply them to another important venture--you! Your life deserves at least as much attention as your job does, so read this book and turn your time on Earth into a satisfying, meaningful enterprise."--Ken Blanchard, coauthor of The One Minute Manager? and Leading at a Higher Level "Rarely does a book so authentically capture the essence of what a true personal brand transformation is all about. Me, Inc. provides a unique approach to discovering your personal brand and making it a reality. Through Ventrella's insights and invaluable self-discovery tools, readers quickly learn that when you build your personal brand, you build a brand of value--value that eloquently translates into success throughout every facet of your life."--Laura Tessinari, Senior Partner, Director of Training, Ogilvy & Mather "The Me, Inc. program has guided me on the path to even greater personal and professional achievement and life satisfaction than I ever thought possible."--Jack Hallahan, Vice President, Advertising and Brand Partnerships, MobiTV "In all of the thirteen years since I first heard Ventrella speak on this subject, I have consistently been impressed by the value of his approach and the responses of the hundreds of students who have benefited from his structured program. With the publication of Me, Inc., Ventrella reveals to a much larger audience the way to create successful, happy lives. His students at Fordham and executive coaching clients have been applying it with excellent results for years."--James A. F. Stoner, Professor Fordham University, Graduate School of Business Administration "Me, Inc. provides a clear road map to achieving your goals and finding greater work-life balance. Ventrella's approach offers an interesting and powerful way to assume control; by managing your life's ambitions as seriously as you might a business endeavor, you can clarify your thoughts, set priorities, and turn your dreams into reality. Ventrella is a very effective coach and, like any good boss, he doesn't let you off the hook. You want to change things? Look no further."--Teri Schindler, Media Consultant, Patrick Davis Partners

Contributor Bio:  Ventrella, Scott W Scott Ventrella, in addition to his work with the Peale CentScott Ventrella, in addition to his work with the Peale Center, is Principal of Positive Dynamics, a company that develoer, is Principal of Positive Dynamics, a company that develops and implements performance improvement programs by tappinps and implements performance improvement programs by tapping the inherent potential in people. The author began his carg the inherent potential in people. The author began his career with the Juran Institute, a leading professional-serviceeer with the Juran Institute, a leading professional-services firm in quality management consulting and training. An adjs firm in quality management consulting and training. An adjunct professor at Fordham University's Graduate School of Buunct professor at Fordham University's Graduate School of Business, Ventrella has also been a guest lecturer at Columbiasiness, Ventrella has also been a guest lecturer at Columbia, Dartmouth, New York University, and the University of Conn, Dartmouth, New York University, and the University of Connecticut. He lives in Ridgefield, Connecticut, with his familecticut. He lives in Ridgefield, Connecticut, with his family. y.