The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas - David Burkus - Books - John Wiley & Sons Inc - 9781118611142 - November 19, 2013
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The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas

David Burkus

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The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas

How to get past the most common myths about creativity to design truly innovative strategies We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few.

224 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 19, 2013
ISBN13 9781118611142
Publishers John Wiley & Sons Inc
Pages 224
Dimensions 229 × 159 × 21 mm   ·   458 g
Language English  
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