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Fish Can't See Water: How National Culture Can Make or Break Your Corporate Strategy
Kai Hammerich
Fish Can't See Water: How National Culture Can Make or Break Your Corporate Strategy
Kai Hammerich
How national culture impacts organizational culture and business success Using extensive case studies of successful global corporations, this book explores the impact of national culture on the corporate strategy and its execution, and through this ultimately business success or failure.
312 pages, illustrations
Media | Books Hardcover Book (Book with hard spine and cover) |
Released | August 23, 2013 |
ISBN13 | 9781118608562 |
Publishers | John Wiley & Sons Inc |
Pages | 320 |
Dimensions | 247 × 179 × 23 mm · 698 g |
Language | English |