Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value - Ian Gordon - Books - John Wiley & Sons Inc - 9781118092217 - May 17, 2013
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Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value

Ian Gordon

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Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value

Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP Gordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that last. No organization today can succeed without the mastery of customer relationship management strategy fundamentals.

352 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 17, 2013
ISBN13 9781118092217
Publishers John Wiley & Sons Inc
Pages 352
Dimensions 230 × 162 × 31 mm   ·   674 g
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