For the Culture: The Power Behind the World's Most Successful Brands, from Apple to Beyonce - Marcus Collins - Books - Pan Macmillan - 9781035020010 - May 11, 2023
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For the Culture: The Power Behind the World's Most Successful Brands, from Apple to Beyonce

Marcus Collins

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For the Culture: The Power Behind the World's Most Successful Brands, from Apple to Beyonce

Marcus Collins, award-winning marketer and strategist to some of the world's biggest companies, explains why 'culture' is the key to influencing mass behaviour.

352 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 11, 2023
ISBN13 9781035020010
Publishers Pan Macmillan
Pages 304
Dimensions 242 × 163 × 30 mm   ·   508 g
Language English  
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