Consumer Behavior: New Essays on the Study of Consumption - Routledge Interpretive Marketing Research - Morris B. Holbrook - Books - Taylor & Francis Ltd - 9781032908854 - December 2, 2024
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Consumer Behavior: New Essays on the Study of Consumption - Routledge Interpretive Marketing Research

Morris B. Holbrook

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Consumer Behavior: New Essays on the Study of Consumption - Routledge Interpretive Marketing Research

Consumer Behavior presents an autobiographical view of Morris B. Holbrook’s contributions to the study of consumer behavior, describing his life and work over the past sixty years via a collection of subjective personal introspective essays.

210 pages, 2 Line drawings, black and white; 8 Halftones, black and white; 10 Illustrations, black a

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 2, 2024
ISBN13 9781032908854
Publishers Taylor & Francis Ltd
Pages 280
Dimensions 234 × 155 × 19 mm   ·   456 g
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