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Sponsored Editorial Content in Digital Journalism
Sponsored Editorial Content in Digital Journalism
For advertisers and news publishers, brand sponsored content has offered attractive solutions to problems of ad-avoidance and financing journalism. This book is an investigation into the practices, possibilities and problems of sponsored editorial content across various national and regional contexts.
146 pages
| Médium | Knihy Paperback Book (Kniha s mäkkou väzbou a lepeným chrbtom) |
| Vydané | 09. októbra 2024 |
| ISBN13 | 9781032453552 |
| Vydavatelia | Taylor & Francis Ltd |
| Strany | 146 |
| Rozmery | 174 × 246 × 11 mm · 290 g |
| Jazyk | Angličtina |
| Editor | Hardy, Jonathan (University of East London, UK) |
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