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Customer Relationship Management: Concepts, Applications and Technologies Daniel D. Prior 5. vydanie
Customer Relationship Management: Concepts, Applications and Technologies
Daniel D. Prior
This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers.
416 pages, 36 Tables, black and white; 58 Line drawings, color; 6 Halftones, color; 64 Illustrations
| Médium | Knihy Paperback Book (Kniha s mäkkou väzbou a lepeným chrbtom) |
| Vydané | 23. januára 2024 |
| ISBN13 | 9781032247441 |
| Vydavatelia | Taylor & Francis Ltd |
| Strany | 346 |
| Rozmery | 189 × 246 × 21 mm · 806 g |
| Jazyk | Angličtina |