The Social Media Cookbook

Does your small business need a go-to plan for social media marketing? Successful social media marketing is like great cooking: you need to understand the basics, have the right tools, know how to follow a recipe, and have the confidence to mix in a dash of creative inspiration. The Social Media Cookbook is a go-to guide for small businesses looking to get started "cooking" on social media, develop a strategy, or spice up their existing social media with tips and techniques to increase engagement and build up a loyal base of customers. Inside, you will find: -Instructions and how-to guides for all the major social media platforms for business: Facebook, Twitter, LinkedIn and Instagram -Overviews of some of the other fastest-growing social media platforms -Sample "recipes" that small and medium-sized businesses have used to reach their social media goals -Examples you can replicate from the "Head Chefs" - social media campaigns and tactics from some of the world's best-known brands. Along the way, The Social Media Cookbook sprinkles in numerous tips, strategies and techniques for mounting social media campaigns, coming up with fresh content, and planning your social media activity.