Unfair Advantage

Marc Notes: The world's leading automotive retail experts reveal their secrets to give you the upper hand to grow your business and rev up your profits today--cover. Publisher Marketing: Revealed at Last-The Latest and Greatest Auto Retail Marketing Miracles! Tired of seeing potential customers drive off into the distance? Want to know how to accelerate revenues and speed your auto business toward a more prosperous future? Then this is the book for you! For the first time ever, Tracy Myers, Certified Master Dealer and youngest-ever recipient of the National Quality Dealer of the Year Award, and Brian Pasch, CEO and Founder of PCG Digital Marketing, have brought together an incredible collection of nationally renowned marketers and auto retail experts to reveal their game-changing secrets-secrets that include: How smart mobile marketing ads can increase conversion by 300 percent How to optimize your internet marketing budgets to increase sales and profits How to make your business every customer's first choice How to increase internet CSI scores through social media investments The latest Google products that will increase market share and penetration And much, much more! Inside you'll find over 200 pages filled with practical and proven tips and techniques, as revealed by the innovators who created them. Put them into action-and you'll be sure to have an Unfair Advantage over your competition. Just make sure to read this book before they do! Contributor Bio:  Myers, Tracy Myers has been a long-term healthcare financial planner for Blue Cross of Washington and Alaska, and has a masters degree in Health Services Administration.