The Management of Business-to-Business Advertising: A Working Guide for Small to Mid-size Companies - Stewart Ross - Books - ABC-CLIO - 9780899301631 - July 21, 1986
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The Management of Business-to-Business Advertising: A Working Guide for Small to Mid-size Companies

Stewart Ross

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The Management of Business-to-Business Advertising: A Working Guide for Small to Mid-size Companies

Stewart Ross's book, which represents the distillation of thirty years of professional experience in industrial advertising and promotion, is the only comprehensive and up-to-date working guide available for advertising, sales, and marketing managers of companies that manufacture products sold to other companies rather than to final consumers.

175 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 21, 1986
ISBN13 9780899301631
Publishers ABC-CLIO
Pages 175
Dimensions 154 × 11 × 230 mm   ·   426 g
Language English  
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