Pervasive Advertising - Human-Computer Interaction Series - J Rg M Ller - Books - Springer London Ltd - 9780857293510 - September 22, 2011
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Pervasive Advertising - Human-Computer Interaction Series 2011 edition

J Rg M Ller

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Pervasive Advertising - Human-Computer Interaction Series 2011 edition

This book looks at the future of advertising from the perspective of pervasive computing. If any content annoys us, we will be able to effortlessly say so and change it with simple gestures, and content providers and advertisers will know what we like and be able to act accordingly.

376 pages, 14 black & white tables, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 22, 2011
ISBN13 9780857293510
Publishers Springer London Ltd
Genre Aspects (Academic) > Business Aspects
Pages 366
Dimensions 162 × 241 × 26 mm   ·   703 g
Language English  
Editor Alt, Florian
Editor Michelis, Daniel
Editor Muller, Joerg

See all of J Rg M Ller ( e.g. Hardcover Book )