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Media Franchising: Creative License and Collaboration in the Culture Industries - Postmillennial Pop Derek Johnson
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Media Franchising: Creative License and Collaboration in the Culture Industries - Postmillennial Pop
Derek Johnson
The initial success of a single product like X-Men, Star Trek, and Transformers led to a long-term embrace of media franchising. The author examines the corporate culture behind these production practices, as well as the collaborative and creative efforts involved in conceiving, sustaining, and sharing intellectual properties in media work worlds.
320 pages, black & white illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | March 22, 2013 |
| ISBN13 | 9780814743485 |
| Publishers | New York University Press |
| Pages | 300 |
| Dimensions | 228 × 157 × 18 mm · 472 g |
| Language | English |
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