Povedzte o tejto položke priateľom:
Buyer / Consumer Information Processing G David Hughes New edition
Buyer / Consumer Information Processing
G David Hughes
This volume brings together thirty-one marketing specialists from industry and various universities. Their diverse and valuable contributions in the general areas of information search, initial processing, and central processing do much to advance a relatively new field of marketing study. New directions for needed research are also indicated.
| Médium | Knihy Paperback Book (Kniha s mäkkou väzbou a lepeným chrbtom) |
| Vydané | 2011 |
| ISBN13 | 9780807896891 |
| Vydavatelia | The University of North Carolina Press |
| Strany | 434 |
| Rozmery | 156 × 235 × 25 mm · 639 g |
| Jazyk | Angličtina |
| Editor | Ray, Michael L. |