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Global and Multinational Advertising 1. vydanie
Global and Multinational Advertising
Includes analyses of methodological issues, theoretical investigations of cultural and social values and their implications for marketing specialists, studies of gender- and sub-culture specific advertising, and investigations of advertising efforts in several different international markets.
278 pages
| Médium | Knihy Paperback Book (Kniha s mäkkou väzbou a lepeným chrbtom) |
| Vydané | 01. septembra 1994 |
| ISBN13 | 9780805813951 |
| Vydavatelia | Taylor & Francis Inc |
| Strany | 278 |
| Rozmery | 150 × 220 × 10 mm · 510 g |
| Jazyk | Angličtina |
| Editor | Englis, Basil G. |
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