The Circuit of Mass Communication: Media Strategies, Representation and Audience Reception in the AIDS Crisis - David Miller - Books - Sage Publications Ltd - 9780803977037 - January 29, 1998
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The Circuit of Mass Communication: Media Strategies, Representation and Audience Reception in the AIDS Crisis

David Miller

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The Circuit of Mass Communication: Media Strategies, Representation and Audience Reception in the AIDS Crisis

This book examines mass media representations of AIDS from their inception through to their impact on public understandings. Rejecting approaches which focus only on ownership, discourse or audience reception, the authors examines: promotional strategies; media production; representation and audience responses; as well as broader impacts on policy, culture and society.

260 pages, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 29, 1998
ISBN13 9780803977037
Publishers Sage Publications Ltd
Pages 256
Dimensions 156 × 234 × 13 mm   ·   440 g
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