Povedzte o tejto položke priateľom:
Writing Copy For Dummies Jonathan Kranz
Writing Copy For Dummies
Jonathan Kranz
Takes you through the various steps of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. This work shows you how to: write compelling headlines and body copy; turn your research into brilliant ideas; and, create motivational materials for worthy causes.
384 pages, Illustrations
| Médium | Knihy Paperback Book (Kniha s mäkkou väzbou a lepeným chrbtom) |
| Vydané | 29. októbra 2004 |
| ISBN13 | 9780764569692 |
| Vydavatelia | John Wiley & Sons Inc |
| Strany | 384 |
| Rozmery | 189 × 233 × 21 mm · 662 g |
| Jazyk | Angličtina |