Understanding Audiences: Theory and Method - Andy Ruddock - Knihy - SAGE Publications Inc - 9780761963448 - 15. decembra 2000
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Andy Ruddock
Understanding Audiences: Theory and Method

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The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences, Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both. Understanding Audiences: demonstrates how - practically - to investigate media power; places audience research - from early mass communication models to cultural studies approaches - in their historical and epistemological context; explores the relationship between theory and method; concludes with a consideration of the long-running debate on media effects; includes exercises which invite readers to engage with the practical difficulties of conducting social research.

208 pages

Médium Knihy     Hardcover Book   (Kniha s pevnou väzbou a obalom)
Vydané 15. decembra 2000
ISBN13 9780761963448
Vydavatelia SAGE Publications Inc
Strany 208
Rozmery 160 × 239 × 17 mm   ·   444 g

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