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Optimal Database Marketing: Strategy, Development, and Data Mining Ronald G. Drozdenko
Optimal Database Marketing: Strategy, Development, and Data Mining
Ronald G. Drozdenko
Looks at the long-term impact of database marketing techniques on the organization, customers, prospective customers, and society. Appropriate for advanced undergraduate and graduate courses, this book moves from general concepts and examples of marketing databases to more specific data analysis techniques used to enhance the marketing process.
424 pages, Illustrations
| Médium | Knihy Hardcover Book (Kniha s pevnou väzbou a obalom) |
| Vydané | 10. mája 2002 |
| ISBN13 | 9780761923572 |
| Vydavatelia | SAGE Publications Inc |
| Strany | 424 |
| Rozmery | 187 × 260 × 29 mm · 918 g |
| Jazyk | Angličtina |
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