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Scaling Procedures: Issues and Applications Richard G. Netemeyer
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Scaling Procedures: Issues and Applications
Richard G. Netemeyer
Effective measurement is a cornerstone of scientific research. Yet many social science researchers lack the tools to develop appropriate assessment instruments for the measurement of latent social- psychological constructs.Scaling Procedures: Issues and Applications examines the issues involved in de
224 pages, Illustrations
| Médium | Knihy Paperback Book (Kniha s mäkkou väzbou a lepeným chrbtom) |
| Vydané | 14. mája 2003 |
| ISBN13 | 9780761920274 |
| Vydavatelia | SAGE Publications Inc |
| Strany | 224 |
| Rozmery | 227 × 155 × 12 mm · 350 g |
| Jazyk | Angličtina |
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