Go To Market Strategy - Lawrence Friedman - Books - Taylor & Francis Ltd - 9780750674607 - June 18, 2002
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Go To Market Strategy 1st edition

Lawrence Friedman

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Go To Market Strategy 1st edition

In this path-breaking new book, best-selling author and leading go-to-market strategist Larry Friedman provides a practical and battle-tested approach for taking products.

294 pages, 1, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 18, 2002
ISBN13 9780750674607
Publishers Taylor & Francis Ltd
Pages 308
Dimensions 157 × 232 × 21 mm   ·   600 g
Language English  
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