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Using Artificial Intelligence in Marketing: How to Harness AI and Maintain the Competitive Edge
Katie King
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Using Artificial Intelligence in Marketing: How to Harness AI and Maintain the Competitive Edge
Katie King
Presents a cutting edge, strategic framework to help marketers capably and confidently integrate artificial intelligence into unparalleled marketing practice.
224 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | February 3, 2019 |
| ISBN13 | 9780749483395 |
| Publishers | Kogan Page Ltd |
| Pages | 224 |
| Dimensions | 152 × 230 × 13 mm · 348 g |
| Language | English |
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