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Predictive Analytics for Marketers: Using Data Mining for Business Advantage Barry Leventhal
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Predictive Analytics for Marketers: Using Data Mining for Business Advantage
Barry Leventhal
Understand how to apply predictive analytics to better manage a company and its resources more effectively, with this revolutionary book for marketing professionals.
272 pages
| Médium | Knihy Paperback Book (Kniha s mäkkou väzbou a lepeným chrbtom) |
| Vydané | 03. februára 2018 |
| ISBN13 | 9780749479930 |
| Vydavatelia | Kogan Page Ltd |
| Strany | 272 |
| Rozmery | 235 × 158 × 20 mm · 430 g |
| Jazyk | Angličtina |
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